Highway Energy
Craftsmanship Co. designed and developed a comprehensive visual identity system for Highway Energy, an energy and fuel logistics company. The project focused on creating a distinctive wordmark and color system that reflects the flow of energy and movement, while ensuring the brand assets function precisely within specific B2B contexts and operational environments.
Brand Identity
2025
Craftsmanship Co. designed and developed a visual identity system for Highway Energy, an energy and fuel logistics company operating in highly specific B2B environments. The project focused on establishing a clear and recognisable brand presence through a newly designed wordmark that expresses the flow, movement, and pathways of energy. A bold colour system was introduced to enhance visibility and recall across infrastructure, vehicles, and industrial communication touchpoints. The identity system was carefully developed with practical usage in mind, ensuring that all brand assets function effectively within spatial, operational, and contextual constraints, supporting consistency, clarity, and long-term brand performance.
